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Commercial Strategist & Growth Leader

Dagem
Taddese

Sales & Marketing Business Development B2B Strategy

A results-driven commercial strategist with a decade of experience scaling revenue, building B2B partnerships, and leading digital marketing across Ethiopia, East Africa, and global remote markets. I turn strategy into execution and data into growth.

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Dagem Taddese
10+ Years Experience
8 Roles Across Industries
3+ Countries & Markets
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Work Experience

A decade of driving commercial growth across industries and continents

Mar 2026 – Present
Business Development Manager
Yangtze Logistics PLC
📍 Addis Ababa, Ethiopia
  • Lead new market entry strategy for cross-border freight and logistics corridors across East Africa.
  • Develop and negotiate strategic B2B partnerships with shipping lines, customs brokers, and freight forwarders.
  • Drive revenue pipeline growth through targeted outreach and relationship management with enterprise clients.
  • Oversee sales team performance and implement CRM systems to track pipeline and conversion metrics.
Mar 2026 – Present
Partner — Marketing Services
Pella Nova / Pella Dynamics
📍 Addis Ababa, Ethiopia
  • Co-founded and lead strategic direction for a boutique marketing consultancy serving Ethiopian SMEs and startups.
  • Design end-to-end brand strategies, digital campaigns, and go-to-market plans for clients.
  • Manage client relationships, account growth, and ensure high-quality delivery of all marketing mandates.
  • Leverage data analytics to measure campaign effectiveness and optimize marketing investments.
Apr 2025 – Feb 2026
Sales & Marketing Manager
Link Net Communications Services
📍 Addis Ababa, Ethiopia
  • Spearheaded sales strategy and marketing operations, growing the client portfolio by over 35% in 10 months.
  • Built and managed a high-performance sales team, introducing structured KPIs and incentive systems.
  • Launched targeted digital marketing campaigns (SEO, social media, email), boosting brand visibility across Addis Ababa.
  • Coordinated with technical teams to align product offerings with market demand and customer feedback.
Nov 2023 – Jan 2025
Deputy Manager, Operations
VFS Global
📍 Addis Ababa, Ethiopia
  • Oversaw daily visa application center operations for multiple European and global embassies, ensuring SLA compliance.
  • Managed a team of 30+ staff, driving performance management, training programs, and process improvements.
  • Implemented quality assurance protocols that reduced customer complaints by 40% within the first six months.
  • Coordinated with diplomatic missions and government agencies on regulatory compliance and service delivery standards.
Nov 2022 – Nov 2023
Assistant Marketing Manager
Jupiter International Hotel
📍 Addis Ababa, Ethiopia
  • Directed multi-channel marketing campaigns for one of Ethiopia's premier 5-star hospitality brands.
  • Managed social media presence, content calendars, and influencer partnerships, growing engagement by 60%.
  • Developed and executed event marketing strategies for conferences, diplomatic events, and corporate functions.
  • Conducted market research and competitive analysis to inform pricing strategy and promotional activities.
May 2022 – May 2023
Sales & Marketing Consultant / Remote B2B Manager
Young Technologies Co. Ltd
📍 Seoul, South Korea (Remote)
  • Managed B2B online marketing campaigns and lead generation pipelines for the East African market.
  • Built and maintained relationships with enterprise clients across Ethiopia and neighboring countries.
  • Achieved outstanding results — recognized with Certificate of Achievement in Online Marketing.
  • Delivered monthly performance reports and data-driven optimizations to global marketing leadership.
Dec 2020 – May 2022
Logistics Coordinator — Supply Chain & Procurement
Saturn International Business PLC
📍 Addis Ababa, Ethiopia
  • Coordinated end-to-end supply chain operations including procurement, warehousing, and international freight clearance.
  • Managed supplier relationships and negotiated contracts to optimize cost efficiency and delivery timelines.
  • Maintained accurate inventory systems and ensured compliance with customs and regulatory requirements.
  • Streamlined logistics processes that reduced average lead times by 20% through better vendor coordination.
Jun 2018 – May 2020
Senior Customer Service Officer (Remote)
Olark Live Chat
📍 USA (Remote)
  • Provided senior-level live chat support for a leading US SaaS platform, supporting clients across time zones.
  • Handled escalated issues, account management queries, and complex technical support tickets.
  • Consistently achieved top CSAT scores; recognized as a top performer across the remote support team.
  • Contributed to internal knowledge base articles and onboarding guides for new support team members.

Education & Certifications

Lifelong learning across engineering, business, and global strategy

Academic Education
🎓
BSc — Electrical & Computer Engineering
Woldia University
2015 – 2020
📊
BA — Marketing Management Research
Admas University
2019 – 2022
Certifications & Courses
🏦
Advanced Valuation & Strategy: M&A, Private Equity & Venture Capital
Erasmus University Rotterdam · Coursera
2025
⚙️
Business Analysis & Process Management
Coursera Project Network
2025
🚚
Supply Chain Management & Capacity Planning
Alison
2022
🤖
Master Class on Artificial Intelligence
ILO Turin
2026
🌍
Essentials for Market System Development
ILO Turin
2026
🛡️
Security Sector Reform & Governance
Peace Operations Training Institute
2025
🤝
Child Protection for UN Military
Peace Operations Training Institute
2025
🏛️
Protection of Cultural Property (Military/Police)
Peace Operations Training Institute
2026

Skills

A versatile toolkit built across commercial, digital, and operational domains

📈
Commercial & Strategy
B2B Market Expansion Sales Strategy Business Development Partnership Management Brand Management Campaign Management Market Research
💻
Digital & Tech
CRM Ecosystems Digital Marketing Social Media Strategy SEO / Analytics IBM SPSS Microsoft Office Database Management PowerShell / CMD
🧭
Leadership & Operations
Team Leadership Logistics Coordination Supply Chain Process Management Critical Thinking Emotional Intelligence Due Diligence Compliance

Achievements & Recognition

Milestones that reflect commitment, expertise, and global impact

🌐
UN Human Rights Council Delegate
Neoteric Model UN Summit · Dubai, UAE · Nov 2025
Recognized as Delegate of the United Nations Human Rights Council (UNHRC) at the "Enabling Future Diplomats" Summit — representing Ethiopia on the global stage and engaging in high-level multilateral discourse.
🏆
Certificate of Achievement in Online Marketing
Young Technologies Pvt. Ltd · South Korea
Awarded for outstanding results and the exceptional application of international Online Marketing industry standards while managing B2B campaigns for the East African market from a global remote position.

Let's Connect

Open to new opportunities, partnerships, and collaborations.

Get in touch

Whether you have a business opportunity, a collaboration idea, or simply want to connect — I'd love to hear from you. Let's build something great together.

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📞
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WhatsApp
0911 704 345
LinkedIn
Dagem Taddese